Blaq Jade is a 7 year old Brand Development, Management Consulting & Business Referral company based in Lagos Nigeria; enjoying a fair amount of success and enduring a huge amount of what may seem to the onlooker as failures but what we considered as O.T.J experience which has turned out to be the biggest blessing in disguise.
As with every new business terrain, working in Nigeria has been extremely challenging especially when trying to adopt international standards when executing modules. However, the most challenging aspect of working in Lagos specifically is the absence of HOPE which has forced residents to do ‘whatever it takes to survive’ – especially at someone else’s expense. This attitude is carried into the professional sphere, contributing to the lack of trust in potential partnership opportunities for Small & Medium Scale Enterprises.
Most Industries in Nigeria do not lend themselves easily to investment. Many constraints such as lack of property rights, insufficient infrastructure, and the informal nature of clients within this space is one of the most severe impediments to development; with the current Global crises further crippling the economy. Virtuality is our current reality and only the BEST strategies will prevail.
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Marketing, Sales and Distribution Can be a challenge for new business as terrains are are vicious and unforgiving; poorly planned/executed ideas and human nature make gradual market penetration a waste of resources. Hence, making it almost impossible for a business to survive past the 5 year mark. Those that do, usually have Tales of Sorrow & Woe to tell; needless misery that could be managed or even avoided if proper research was carried out prior to commencement. Our story is not much different with so many turbulent times that we are grateful for jumping this last hurdle over vertical Hills. Through this arduous journey, we have gathered a wealth of priceless experiences amidst the blood, sweat & Tears.
So how does a brand guarantee ingenuity, originality, uniqueness of concept, early break even, huge profits and bragging rights before the ideas are inevitably duplicated?
Change is not easy but it is Possible. We are the standards we create for ourselves. Invest in your future & Start saving tomorrow Today. Start something future generations will thank you for. Add your voice& ECHO the change you desire to see. Set the BEST standards for those coming after & foster unity in diversity for an empowered community. Explore & Network with Indigenous Brands of the future for Expigital™ security
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